Consejos para convertirse en un exitoso agente inmobiliario

Consejos para convertirse en un exitoso agente inmobiliario

Tips for Becoming a Successful Real Estate Agent

Education and Training

The education and training needed to become a Spanish-speaking real estate agent involves a combination between formal education, specialized skills training, and licensing. Most often, anyone interested in a career as a real-estate agent must have a diploma from high school or equivalent.

After high school, aspiring realtors enroll in a course or program on real estate at a vocational college or university. These programs include topics such as real-estate law, finance and market analysis. The coursework is intended to provide students with an understanding of real estate and the skills required to succeed.

After meeting the educational requirement, the individual must then obtain their real estate license through the appropriate regulatory agency. This usually requires passing a licensing test that tests the candidate’s knowledge of real-estate laws and regulations.

For real estate agents, it is important to continue their education in order to stay up-to date with industry changes and trends. Many agents pursue additional designations or certifications, such a Certified Residential specialist or Accredited buyer’s representative, to demonstrate the expertise they have in specific areas of realty.

Successful real estate agents often take part in mentorship programs and internships in addition to formal education. This allows them to gain practical experience and learn from professionals who are already experienced in the field. These opportunities can give new agents valuable insight into the day-today responsibilities of real estate agents and help them build their client base and network.

Overall, education and training are essential components of becoming a successful real estate agent in Spanish-speaking countries. By investing their time and money in their education, and staying abreast of industry changes, agents can lay a solid foundation to a lucrative career in the real estate business.

Obtain a real estate license

To obtain a real-estate license as a Spanish-speaking country’s real-estate agent, you must meet the requirements of the licensing authority.

– The first step in this process is typically completing a pre-licensing course that covers the fundamentals of real estate principles and practices.

These courses are available in-person, online and by a wide range of schools. The length can vary depending on jurisdiction.

After completing pre-licensing, you’ll need to pass an examination administered by your licensing authority.

This exam is designed for you to test your understanding of real estate laws and regulations.

– Once you have passed the exam, you will need to submit an application for your real estate license along with any required documentation, such as proof of completing the pre-licensing course and passing the exam.

– The licensing agency will review your application. If everything is in order, they will issue a license for real estate.

It is important to be aware that the requirements for real estate licensing can vary from one country to another. Therefore, it is vital to become familiar with the requirements of the jurisdiction where you plan to work.

In some countries, you will also need to be a member of a professional association or organization to practice as an agent.

These organizations offer additional training, support and networking opportunities to real estate professionals.

Take courses on real-estate laws and practices

When you become a real-estate agent, it is vital to take a course on real-estate laws and practices. This will ensure your success in the industry. These courses cover many topics, including property rights and contracts, zoning regulations and ethical standards.

By gaining an in-depth understanding of the laws and practices governing real estate, agents will be able to effectively navigate any complex legal issues which may arise during a transaction. This knowledge helps agents protect the interests of their clients and ensure that all parties are in compliance with relevant laws.

For career advancement, it is also important to keep up-to-date with the latest developments in laws and practices relating to real estate. Many states require agents to complete continuing education courses to maintain their licenses, making ongoing learning a key component of a successful real estate career.

Taking courses on real estate laws and practices will also help agents to build trust and credibility with their clients. Clients want to work with knowledgeable professionals who can guide them through the complexities of buying or selling a property, and a strong understanding of real estate laws can set an agent apart from the competition.

In conclusion, investing time and effort into taking courses on real estate laws and practices is essential for anyone looking to excel as a real estate agent. Agents can have a rewarding career by gaining the knowledge and skills necessary to succeed in the competitive real estate industry.

Keep up to date with market trends and regulations

To remain competitive and succeed in the real estate industry, it is important for agents to stay up-to-date on market trends and new regulations. In a dynamic industry like realty, it’s essential to be informed about market conditions, emerging trend, and new laws that may affect the selling and buying process.

Attending industry conferences, seminars, and workshops is a great way to stay up to date on the latest market trends. These events offer agents the opportunity to network and learn from experts. Keeping up with the latest trends in the market can be achieved by joining professional organizations, subscribing for industry publications and blogs, as well as following real estate websites.

Real estate agents need to be aware of the laws and regulations that govern their profession. Failure to comply can result in legal issues as well as damage their professional reputation. Agents are encouraged to familiarize themselves with the laws and regulations governing real estate transactions at all levels, including local, state and federal. They should also be aware of any changes or updates.

In conclusion, it is important for real-estate agents to stay updated on the latest market trends and laws in order to provide the best service to their clients and to build a successful career.

Building Relationships by Networking

Networking and Building Relationships as a real estate agent

Successful real estate agents know that networking and building relationships is essential. Establishing connections with industry professionals, clients, real estate agents laramie and other real estate agents can help generate leads, discover new opportunities, and grow your business.

Networking

Making connections with people who can help you in your career as a real estate agent is part of networking. This can include other agents, brokers or lenders, attorneys and appraisers. Attending industry events, conferences, and networking mixers can be a great way to meet new people and grow your network.

Utilizing social media platforms like LinkedIn and Facebook can also help you connect to a wider market and showcase your expertise within the real estate industry. Sharing valuable content, engaging with followers, and participating in online discussions can further expand your reach and attract potential clients.

Building Relationships

It’s more than just connecting with people. It’s about cultivating real and lasting relationships. Communication, trust, consistency and reliability are key factors in building strong relationships.

As a property agent, it is essential to listen to clients’ concerns and needs, to provide them with valuable information and advice, and to always keep your word. By demonstrating integrity, professionalism, and a dedication to excellence, it is possible to build a client base and establish yourself as a trustworthy advisor.

Additionally, establishing relationships among industry professionals like lenders, inspectors, or contractors can streamline the process of buying and selling, resolve problems more effectively, and give your clients a seamless customer experience. By collaborating and fostering mutually-beneficial partnerships, you can improve your credibility and reputation in the real estate industry.

In conclusion, Networking and building relationships are essential skills for real estate agents. By actively engaging with others, expanding your network, and nurturing meaningful connections, you can elevate your career, attract more clients, and achieve long-term success in the competitive real estate industry.

Attend industry events, conferences and other events

As a real estate agent, it is essential to attend industry events and conferences in order to stay abreast of the latest developments, technologies, and trends in the market.

These events offer valuable networking opportunities for agents, allowing them to connect with professionals in the industry and build relationships. They can also generate new leads.

Attending conferences is also a great way for real estate agents and brokers to gain valuable insights into market trends, investment opportunities, and emerging technologies that can inform and guide their decision-making and strategy.

By participating in industry events and conferences, real estate agents can expand their knowledge, stay ahead of the competition, and position themselves as experts in their field.

These events also feature keynote speakers and panel discussions that provide valuable information for agents to further their professional development.

Attending industry events as a real-estate agent can be a valuable investment of your time and resources. This can lead to a new business opportunity, professional growth, or a competitive edge on the market.

Connect with other real-estate professionals

Any real estate agent who wants to succeed in this industry must connect with other professionals. You can grow your network and learn from others by building relationships.

Attending networking events and industry events is one of the best ways to network with other realty professionals. These can include real-estate conferences, local get-togethers, or even online webinars. These events allow you to meet individuals who are passionate about real estate and eager to connect.

Another great way to connect with other real estate professionals is by joining professional organizations and associations. These groups will often offer networking opportunities, educational programs, and other resources which can help you grow and expand your business. The National Association of Realtors and the Real Estate Buyers Agents Association are two popular real estate associations.

You can connect with other realty professionals via social media in addition to attending events or joining associations. Platforms such as LinkedIn Facebook and Instagram offer a great way to connect and collaborate with other agents. They also allow you to share industry information and insights. By engaging with others on social media, you can build relationships and establish yourself as a trusted and reliable professional in the real estate industry.

To grow your business and achieve success in the real estate industry, you need to network with other agents. By attending events and joining associations, as well as engaging on social networks, you can develop valuable relationships and achieve greater success with your real estate career.

Build a strong online presence through social media

Social media can be a powerful tool for real estate agents to establish a strong online profile. Social media platforms allow you to connect with a larger audience, showcase your listings, and establish yourself as an expert in your field.

In order to create a strong presence online, it is important to identify your target market. Understanding who you want to reach will help tailor your content. It will also help you engage with potential clients. Identify the demographics of your target audience, their interests and preferences in order to create an effective social media marketing strategy.

It is important to focus your efforts on the right social media platforms. Facebook, Instagram, and LinkedIn are popular choices for real estate agents as they allow you to share photos, videos, and updates about your properties. Create professional profiles on each platform and post high quality content regularly to engage your audience and attract followers.

Utilize social media to showcase your listings and promote your services. Use high-quality photos and videos to highlight the features of the properties you are selling. Engage with your followers by responding to comments, messages, and inquiries promptly. Developing relationships with potential clients via social media can lead you to successful real estate deals in the future.

Establishing yourself online as a realty agent as an expert is a crucial part of building a solid online presence. Share real estate-related tips, insights, and advice on your social media profiles. Position yourself as the go-to resource for information on local housing markets, buying and renting properties, and other relevant subjects.

Consistency will help you maintain a strong online presence. Post photos, videos, and updates on your social profiles regularly to keep your audience in the loop. Engage other real estate agents, industry influencers and local businesses to reach a wider market and expand your network.

In conclusion, a strong online presence as a real-estate agent through social media requires dedication, strategic planning and consistent effort. By defining your target audience, choosing the right platforms, showcasing your listings, establishing yourself as an expert, and staying consistent with your online activities, you can attract more clients, build credibility, and grow your real estate business successfully.

Branding and marketing

For a real estate agent, marketing and branding are essential elements for success in such a competitive industry. Here are some strategies to help you market and brand your real estate agent effectively:

1.

Create a personal brand that will set you apart from the rest of the agents. This could include creating a unique logo, color scheme, and tagline that reflects your values and personality.

2.

Utilize social media platforms to promote your brand and reach a larger audience. Create engaging content that highlights the properties you are currently selling or have recently sold, as well your expertise on the real estate market.

3.

Network with other professionals in the industry, such as mortgage brokers, home inspectors, and interior designers, to expand your reach and generate referrals.

4.

Create a professional website that showcases your listings, your experience, and client testimonials. Make sure your site is mobile-friendly, easy to use and has a good navigation.

5.

Email marketing campaigns can be used to keep in contact with potential clients, and provide them with useful information about the real-estate market. Consider creating a newsletter highlighting current market trends and upcoming open houses.

6.

Attend conferences and network to establish yourself in the industry. This will build trust among potential clients and generate new leads.

7.

Consider partnering up with local businesses and organizations to sponsor events, or advertise in their publications. This can increase visibility in your community and attract potential clients.

By implementing marketing and branding techniques, a real-estate agent can differentiate himself from the competition. This will attract more customers and help grow his business.

Develop a unique selling proposition

In a highly competitive market, it is important to stand out as a realty agent by developing a unique selling proposition. To begin with, it’s important to identify the things that set you apart from your competitors and highlight these in all of your marketing efforts.

One way to develop a unique selling proposal is to focus on one specific niche or market. You may choose to specialize in luxury homes, starter homes or commercial real estate. By honing in on a particular market segment, you can position yourself as an expert in that area.

Another approach would be to highlight your unique abilities or qualifications. Maybe you have a background in interior design, staging, or property management. Highlighting these additional skills can make you more attractive to potential clients seeking a well-rounded agent.

You can also stand out from the crowd by showcasing a track record of satisfied clients and successful sales. Testimonials can be used to demonstrate your expertise and help build trust among prospective buyers and vendors.

As a real-estate agent, developing a unique proposition involves identifying and focusing on your strengths, choosing a market or niche to target, and communicating your value effectively to potential clients. You can attract more customers and standout in a crowded field by showcasing what makes you different.

Create a website and marketing material that is professional

In today’s digital world, it is essential to create a professional website for a real-estate agent and marketing materials. It is not only a way to promote the agent’s services and listings, but it also helps establish credibility and attracts clients.

When designing a web page for a realtor, it is essential to use a simple and user-friendly layout. The website must feature high-quality photos of the agent’s listings, detailed property description, and an easy navigation system for visitors.

It is also important to include a contact form or contact information prominently on the website so that potential clients can easily get in touch with the agent. This helps generate leads and convert visitors to clients.

In addition to the website, marketing materials such as business cards, flyers, and questions for real estate agents brochures are essential for a real estate agent. These materials should be professionally created and include the agent’s contact information, their services, and a call-to-action for potential clients.

It is important that you maintain brand consistency in all marketing materials. This helps to create a strong brand and make the agent memorable to potential customers.

In conclusion, creating a professional website and marketing materials for a real estate agent is essential for success in today’s competitive market. By investing quality design and branding an agent can attract clients, build their credibility, and standout from the competition.

Utilize digital marketing strategies to reach potential clients

As a realty agent, digital marketing strategies are a great way to reach out to potential clients. It is important to have a strong online presence in order to attract and engage potential buyers and sellers.

Facebook, Instagram and LinkedIn are all important platforms to reach potential clients. By creating engaging, informative content you can showcase your real estate expertise and attract clients that are in need.

Search engine optimization (SEO), in addition to social media, can improve your online visibility. By optimizing a website with relevant keyword phrases and creating valuable contents, you can improve your chances of appearing on search engine results when clients are looking for services in real estate.

Email marketing is another powerful tool that real estate agents can use potential clients. By building an email list of interested prospects and sending out regular updates and newsletters, you can stay top of mind with clients and provide them with valuable information and resources.

You can also reach a wider audience by using online advertising such as Google AdWords, Facebook ads or Google AdWords. By creating compelling ad campaigns and monitoring their performance, you can drive traffic to your website and generate leads for your real estate business.

In conclusion to this article, real-estate agents can reach more clients in the digital age by using digital marketing tools such as email marketing, social media, and SEO.

Effective Communication

In the real estate business, effective communication is crucial. It helps to build relationships with clients, understand their needs, and close deals successfully. A real estate agent with excellent communication skills can effectively communicate information about properties, negotiate the terms and provide excellent customer services.

Listening actively is an essential part of effective communication. By actively listening to clients, agents can better understand their preferences, concerns, and expectations. This allows agents tailor their services in order to meet each client’s specific needs, ultimately leading them to more successful transactions.

Clear and concise messaging is another important element of effective real estate communication. Agents should be capable of conveying information about properties and market trends as well as legal processes to clients in an easy-to-understand manner. By using simple words and avoiding jargon agents can keep clients informed throughout the entire buying or selling process.

Agents should be responsive to client requests and communicate with them promptly. Agents need to be accessible to clients. This includes answering phones, responding to emails or providing listings updates. This level of responsiveness builds trust and confidence with clients, leading to positive outcomes.

Effective communication is the cornerstone for success in real estate. Agents can build strong relationships by actively listening, communicating clearly and being responsive. They can also close deals efficiently and establish a solid industry reputation.

Develop strong communication skills and negotiation skills

Developing strong communication and negotiation skills is crucial for success as a real estate agent.

Effective communication allows agents, colleagues, and others in the industry to clearly communicate information to clients.

It is important to be able explain complex concepts in a way that clients can understand. This will help you build trust and credibility.

To secure the best possible deals for their clients, real estate agents need to have excellent negotiation skills.

Agents must be able both to represent their client’s interests and find common ground with the other parties involved in the transaction.

Agents who are able think creatively and remain calm when under pressure will be better able to negotiate difficult situations.

Practicing active listening is also key for real estate agents, as it allows them to understand clients’ needs and preferences.

Real estate agents can distinguish themselves in a highly competitive market by improving their communication and negotiating skills.

Listen to the client’s needs and concerns

It is vital that you listen to your client’s needs and concerns as a realtor in order to assist them in finding the perfect home or piece of property. Understanding what my clients want and value in a house is one of the most important aspects to my job. I can tailor the search to my clients’ specific criteria by listening to their preferences and priorities.

Listening to your clients’ needs means also being attentive to their feelings and anxieties regarding the home buying or sale process. Buying or selling a property is a big decision and clients often feel overwhelmed or stressed during this time. By listening to their concerns and addressing them, I can help ease their worries and guide the process with confidence.

Furthermore, by listening carefully to clients’ needs, I can better understand their financial constraints and budgetary requirements. This allows me the opportunity to recommend properties in their price range, that meet their desired features and preferences for location. By tailoring the recommendations I make to their financial status, I am able ensure that their home not only meets their wants and needs but also fits within their price range.

In conclusion, listening to clients’ needs and concerns is a fundamental aspect of being a successful real estate agent. I can help them find the perfect home or property by actively listening, empathizing with them, and understanding what they want, their priorities, their financial constraints and their preferences.

Keep clients informed during the entire buying or selling process

As a realty agent, it’s important to keep your clients updated throughout the buying and selling process. It is important to maintain an open line of communication with clients. This will not only build trust and confidence, but it will also ensure a smooth and profitable transaction.

From the initial consultation until the closing date, it is essential to keep your clients informed of the progress of their transaction. This includes providing updates about the market conditions, properties of interest and any offers or counteroffers.

By keeping them informed, you empower them to make informed choices and feel more in charge of the process. Transparency can also help to alleviate any anxieties or concerns that might arise during a transaction.

In addition to providing regular updates, you should be available to answer your clients’ questions or address their concerns. This open communication line helps to foster a good relationship with your customers and shows your commitment to their satisfaction.

Keeping clients informed is key to a successful real-estate transaction. By providing timely and relevant information, you can ensure that your clients feel confident and informed every step of the way.

Referrals from satisfied clients

Being a successful agent is all about satisfying your clients. When a customer is satisfied with their agent’s services, they are more inclined to recommend him to others who might need real estate assistance.

One way to ensure client satisfaction is by providing excellent customer service. This means being responsive to clients’ needs, keeping the client informed throughout the purchasing or selling process, as well as addressing any concerns that they may have.

Results are another important factor that contributes to client satisfaction. It is important that you help your clients achieve their objectives, whether it’s finding their dream home, or selling their property at a fair price.

Building strong client relationships can also increase customer satisfaction and referrals. By getting to understand clients on a deeper level, agents are better able to understand their needs and wants, which will ultimately lead to a successful transaction.

Overall, client referrals and satisfaction go hand-in-hand in the realty industry. Happy clients are more likely to recommend their agent to friends and family, leading to a steady stream of new business opportunities. It is important for agents to prioritize client satisfaction in order to build a successful and thriving real estate business.

Provide excellent customer service

Providing excellent customer service as a real estate agent in Spanish involves several key elements to ensure client satisfaction and success in the industry.

Effective communication is crucial to establishing trust with Spanish-speaking customers and building strong relationships. This includes being proficient in the language, being able to clearly explain complex real estate concepts, and actively listening to clients’ needs and preferences.

Additionally, a successful real estate agent in Spanish should have a deep understanding of the local market and be able to provide valuable insights and guidance to clients looking to buy or sell properties. This includes staying informed about market trends, the value of property, and any laws that may affect the transaction.

Furthermore, going above and beyond for clients is crucial in providing excellent customer service. This can include providing personalized recommendations, assisting with paperwork and negotiation, and being available to answer any questions or concerns throughout the process.

A strong network of professionals who speak Spanish, such as lenders and inspectors, can enhance the overall experience and facilitate a smooth transaction.

In conclusion, being an agent who can provide excellent customer services in Spanish requires a mixture of language proficiency and market knowledge. It also requires a commitment to surpassing clients’ expectations. By incorporating the elements into their practice agents can build up a strong and lasting reputation in the Spanish-speaking community.

Ask for client feedback and reviews

Asking for client feedback and reviews as a real estate agent is crucial in order to build credibility and attract new clients. There are various ways to solicit feedback from clients. But the most efficient way is to ask them directly.

It is important to ask for feedback with an open mind and a genuine desire to learn about the client. This can be as simple as sending a follow-up email thanking them for their business and asking if they would be willing to provide some feedback on their experience working with you.

Include a form of feedback with your closing documents. This allows for clients to give feedback in an organized manner, which makes it easier for you analyze and incorporate suggestions into business practices.

Asking for online reviews from clients on platforms like Google and Yelp can also be a good thing. Positive online reviews can go a long way in attracting new clients and building your reputation as a trustworthy and reliable real estate agent.

Asking clients for feedback is an important part of growing a business as a real-estate agent. By actively seeking out feedback from your clients, it is possible to gain valuable insight into areas that can be improved and showcase your strengths for new clients.

Encourage referrals and repeat business from satisfied clients

A successful real estate agent must encourage referrals from satisfied customers.

The best way to achieve this is to provide excellent service and build strong relationships with clients.

When clients are satisfied with your service, they’re more likely than not to recommend you to their family members and friends in need of real-estate services.

You can ask directly for referrals. Let your clients know how much you appreciate them and that you would be grateful if you could recommend you.

Staying in touch with clients via email, phone calls or personal notes is another way to encourage referrals.

Referral incentives, such as discounts or small gifts on future services, can also motivate clients to spread your excellent work.

Building a strong reputation for being a real estate agent that delivers outstanding results with exceptional customer service will lead to more referrals by satisfied clients.

Continuous Learning and Improvement

To remain competitive and succeed in this industry, real estate agents need to constantly learn and improve. In today’s fast-paced market, agents must constantly adapt to changing trends, technologies, and client needs. Agents can improve their knowledge and expertise by committing to continuous education and skill-development.

In the real estate industry, continuous learning involves staying up-to-date on market conditions, regulations, and best practices. This could include attending seminars, conferences and workshops as well as pursuing certificates or advanced degrees. By expanding their expertise, agents are better able to serve their clients. They can also navigate complex transactions confidently.

Continuous improvement, on the other hand, focuses on refining existing skills and processes to optimize performance and results. This can include analyzing past transactions to identify areas for improvement, seeking feedback from colleagues and clients, and implementing new technologies or strategies to streamline workflows.

For real-estate agents, learning and improving are interconnected. By regularly assessing their skills and knowledge, agents can identify areas for growth and take proactive steps to enhance their capabilities. This not only benefits the agent personally but also leads to better outcomes for clients, resulting in increased satisfaction and referrals.

Overall, continuous learning and improvement are crucial for real estate agents to thrive in a competitive market. Agents who commit to lifelong self-improvement can stay ahead, establish trust with clients and become top performers in their industry by committing to continuous learning.

Stay informed on industry trends and technology

For real estate agents, staying informed about industry technology and trends is essential to providing the best service and remaining competitive. Real estate is a fast-paced market that is constantly changing. New technologies are being developed and new trends are emerging.

Real estate agents should keep up to date by reading industry magazines and attending conferences and seminars that are devoted to the latest technologies and trends in the real estate sector. These events provide valuable insights and networking opportunities to stay ahead of the curve.

Additionally, online resources like blogs and webinars will help real estate agents to stay up-to-date on industry trends and technologies. Follow industry influencers on social media to gain valuable information and insights.

Networking with real estate professionals can also help you stay informed on the latest industry trends. By working together with others, agents are able to share their knowledge and keep up to date on the newest developments.

In conclusion, staying informed about industry trends and technologies is essential for real estate agents to remain competitive and provide the best service to their clients. By actively seeking out information through various sources, agents can stay ahead of the curve and adapt to the ever-changing real estate market.

Attend workshops and seminars to enhance skills

Attending seminars and workshops is an important step for real estate agents who want to stay competitive and improve their skills. These events provide valuable knowledge, insight, and networking options that can help agents succeed in their careers and grow their business.

Workshops and seminar topics can be beneficial for real estate agents. They include marketing strategies and negotiation techniques. They also cover market trends and updates on the law. By participating in such events, agents are able to gain new skills and stay up-to-date with industry practices. They can also expand their professional network.

One of the benefits of attending workshops or seminars is to learn from experts in the industry and thought leaders. These professionals often share their knowledge and experiences, providing agents with valuable information that they can apply to their own business.

Workshops and seminars can also be a great tool for real estate agents who want to stay motivated. Agents can learn new perspectives and ideas by surrounding themselves with other like-minded people and learning from successful professionals.

In conclusion, real estate agents who wish to improve their abilities and stay ahead of the competition in this industry must attend workshops and seminars. These learning opportunities allow agents to expand their network, improve their career, and increase their knowledge.

Seek out mentorship from experienced agents

For anyone looking to succeed in the industry of real estate, Seek out mentorship through experienced realtors. These professionals can be a great resource for those just starting out. They have years of knowledge and experience.

You can avoid the common mistakes and pitfalls that beginners make by learning from experienced agents. They can offer insight and advice for everything from negotiating property deals to selling properties.

Having a mentor in the real estate industry can also open up networking opportunities and connections that would not have been possible otherwise. These business relationships could be very valuable and help you develop your business as well as thrive within a competitive environment.

It’s essential to choose a good mentor who will not only be knowledgeable and experienced but also willing and able to invest time, effort and money to help your business succeed. A good agent mentor will push you outside of your comfort zone and challenge you.

Overall, seeking out mentorship within the real-estate industry could be a game changer for you career. Don’t be afraid to reach out to experienced agents and ask for guidance, as it can greatly benefit you in the long run.

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